Supa Strikas kicks-off first ever DigiComic

Snap & Win with Caltex for limited edition Supa Strikas Adidas gear

KUALA LUMPUR, April 16, 2012– The illustrated Supa Strikas series scores a winning goal in accessibility with the launch of its new digital comic available at www.supastrikas.com.my. Globally sponsored by Caltex™, the soccer-themed property offers fans an entirely unique action-packed experience complete with sound, interactivity and animation for an experience that has yet to be attempted by any other major comic creator.

“At Caltex™, we’re about enjoying the journey. Unlike historically static versions, the revitalized digital comic enhances the experience for readers with narration and action that unfolds in frames. Caltex™’s branded investment in this innovative format rides on the rapid growth of Supa Strika’s local online fan base and hopes to encourage a wider Malaysian outreach previously limited by the paper-based circulation,” said Jeremy Oh, Country Chairman, Chevron Malaysia Limited.

Since the digital comic’s debut in January 2012, the Supa StrikasFC Facebook Fans have surpassed 200,000 –-with 53,000 being Malaysian. Fresh and increasingly interactive comic content is available every two months accessible via any updated browser on any device. The second issue is out now.

Here’s a free kick for Caltex™ customers: stand a chance to win monthly prizes of limited edition          Supa Strikas Adidas gear valued up to RM1,000 with the online Snap&Win contest. To participate, Malaysians aged 10 and above need only snap a creative picture of themselves with any Caltex™ logo and upload their entry via www.strikadigital.com. No proof of purchase is necessary, but customers must adhere to terms and conditions including strict safety guidelines against mobile phone use within the dispensing area and discharge point at Caltex service stations to avoid disqualification. Contest ends December 31, 2012.

To catch the Supa Strikas battle it out on the silver screen, tune in to TV9 every Saturday at 5.30pm and the Disney Channel (ASTRO channel 615) at 9.30pm daily.